[Objective] The realization of ecological product value involves transforming ecological advantages into economic development advantages through policy, market, and technological innovations. The evaluation of its effectiveness serves as a measure of the degree of value conversion. [Methods] This study examines 29 typical cases in Northwest China, establishing a three-dimensional evaluation system encompassing “resources-mechanisms -benefits.” Using entropy value methods and composite index methods, it calculates the overall effectiveness, stage-specific effectiveness, and effectiveness of different models in realizing ecological product value. [Results]（1）Overall effectiveness varies significantly across cases, with 16 falling below the average of 36.47, suggesting room for improvement.（2）All existing models incorporate industrialization pathways. Specifically, the effectiveness scores for “transaction + industrialization,” “restoration + transaction + industrialization,” and “compensation + industrialization” are 46.27, 41.72, and 38.62, respectively, indicating relatively favorable outcomes.The synergistic operation of multiple mechanisms constitutes the core stage in realizing the value of ecological products. The output of comprehensive benefits is influenced by factors such as policy lags, resulting in relatively slow manifestation of outcomes and lower scores.（3）Both the “industrialization” and “restoration + industrialization” models prioritized multi-mechanism coordination as their primary outcome, while the “compensation + industrialization” model achieved the highest score (48.86) in comprehensive benefit generation. [Conclusion] The realization of ecological product value in the Northwest region has achieved phased results, yet it still faces the challenge of relatively low comprehensive benefit output. In the subsequent process of promoting the realization of ecological product value, efforts should be guided by maximizing comprehensive benefits, establishing and improving multi-stakeholder coordination mechanisms, and continuously optimizing the market transaction environment.