[Objective] The low compensation leads to extensive cultivation on hydro-fluctuation belt, which continue to affect the water environment in the reservoir area. The compensation criteria should be redefined based on the value of cultivated land resources. [Methods] We adopt double-bounded dichotomous contingent valuation method(CVM) to evaluate the non-market benefits of cultivated land in the water-level fluctuation zone of Three Gorges Reservoir area, which is to provide reference for economic compensation criteria of eco-fallow. [Results] (1) The interviewees are basically able to build up the CVM hypothetical market, and the reliability of survey data is high because the questionnaire survey showed that interviewees'understanding level reached 84.73%. (2) The interviewees'willing to pay(WTP) is obviously different between households and urban residents, the former's WTP is 75.65% but the latter's WTP is only 64.80%. (3) The Probit regression model and Logit regression model analysis showed that income is the main factor affecting the interviewees'WTP. [Conclusion] We take the interviewees'WTP 1 516.76 yuan/(hm²·a) as economic compensation criteria of eco-fallow in this area, so the non-market benefits of cultivated land is 3.015×10⁹ yuan in the research area.