[Objective] To analyze the land use/cover change and its driving forces in Fujian Province in order to promote the sustainable development of resources and environment in coastal areas, and provide references for land use policy formulation.[Methods] Based on ArcGIS 10.2 software, the land use/cover change (LUCC) data during 2005-2015 in the study area were analyzed, and the driving mechanism was discussed by the gray relational degree method.[Results] ① The land use types in the coastal zone of Fujian Province in 2005-2015 were mainly arable land, woodland, waters and urban, rural, industrial and mining land and residential land, with less proportion of meadow and unutilized land. During the study period, the area of woodland, waters and unutilized land decreased, while the area of cultivated land and urban and rural areas, industrial and mining areas and inhabitants increased. The area of meadow remained basically unchanged. The land use types were mainly turned into urban and rural areas, industrial and mining areas and residential areas during the period from 2005 to 2015. ② The land use change of coastal zone in Fujian Province was mainly affected by the social and economic development, among which, social affluence, technology and population driving force were the main factors.[Conclusion] Rationally defining the boundary of urban and town development, delineating the basic farmland protection area around the big cities and delineating ecological space such as woodland, meadow and waters, are the effective measures for the management of land use.