[Objective] To analyze the characteristics of benefit from projects of "Linking the Increase in Land Used for Urban Construction with the Decrease in Land Used for Rural Construction" in the government-led mode, in order to provide a basis for project consummation.[Methods] Based on the research data of 3 projects in Hubei Province, from 3 aspects of the economic, social and ecological benefits, this paper selected 15 indicators to build the evaluation system. Analytic hierarchy process and fuzzy comprehension evaluation model were used to measure the economic, social, ecological benefits and the membership of comprehensive benefits before and after the project implementation.[Results] In the government-led model, the memberships of comprehensive benefits of 3 projects were 21.56%, 19.13%, and 21.94%, which illustrated the growth rate was at normal but stable level. The growth of social benefit was biggest, the economic benefit followed, while the ecological benefit declined slightly.[Conclusion] Relevant policies should be perfected, the government's management on the macroscopic supervision and the control of the key links in project should be strengthened, and the market mechanism should be introduced to make up for the funds gap and resolve the inefficiency under the government pattern.