[Objective] The purpose of this paper is to explore the concerns of cognitive behavior and logical structure relationship of different interest groups in rural residential concentration for providing the theoretical basis for coordinating the benefits of different groups in the process of new urbanization.[Methods] Method of game theory and HITS algorithm of link structure analysis were employed to analyze the cognitive logic links of different interest groups in rural residents' remediation.[Results] (1) For expert group, problem of village in city was their authority keyword and the rural residential concentration was the hub keyword. (2) For government group, urbanization was their authority keyword and the participation of farmers was the hub keyword. (3) For public group, homestead dispute was the authority keyword and the rural homestead management method was the hub keyword.[Conclusion] The mutual influences of different groups are generated by presenting their views on rural residential concentration. Meanwhile, the cognition of each group on rural residential concentration issues is not consistent. And the inconsistency could promote deeper interaction of different groups. Therefore, on one hand, the government should increase the public policy awareness and use the internet to guide public opinion effectively. On another hand, the farmers' full participation mechanism of rural residential concentration should be established and be improved to protect the interests of farmers and ease the conflict between the government and the public.