[Objective] A calculation of land consolidation supply and demand was conducted based on the public perspective, and in order to provide a scientific basis for improving the content of land consolidation.[Methods] From agricultural development, living and ecological environmental improvements, and leisure culture and tourism, the research constructed a supply and demand index system. This revealed the matching degree of land consolidation supply and demand in Xiaoshan District, Hangzhou City, Zhejiang Province.[Results] ① The matching degree of agricultural development in Xiaoshan District was high overall (>0.88); The matching degree of living and ecological environment improvement was all above 0.85, and the matching degree of leisure culture and tourism was lower, the lowest was only 0.83. ② Land consolidation overemphasized the supply of agricultural development, while the supply of living and ecological environment, leisure culture and tourism was relatively insufficient, and the lack of mechanism for public demand expression and public participation, resulted in the inability to meet the demand for land products.[Conclusion] The land consolidation supply and demand matching model based on the public perspective and supply and demand theory, can effectively measure the matching degree quantitatively.