[Objective] The value conversion of agricultural ecological products empowered by the digital economy was explored in order to provide a theoretical basis for building digital villages and increasing farmers' income. [Methods] The ecological value of agricultural ecological products was calculated using the functional value method, and the value conversion efficiency of agricultural ecological products in 99 cities along the Yangtze River economic belt from 2012 to 2022 was measured using the super-efficiency SBM model. The variation trend of value conversion efficiency was analyzed through kernel density analysis. The impact mechanisms of the digital economy on the value conversion efficiency of agricultural ecological products were explored using the two-way fixed effects model. Furthermore, the spatial Durbin model was used to test whether there were spatial spillover effects of the digital economy on the value conversion efficiency of agricultural ecological products in the Yangtze River economic belt. [Results] ① The value conversion efficiency of agricultural ecological products in the Yangtze River economic belt showed an upward trend, with slight polarization observed.② The digital economy significantly enhanced the value conversion efficiency of agricultural ecological products.③ The digital economy improved the efficiency by promoting green technology innovation and green finance. Heterogeneity analysis indicated that in the lower reaches of the Yangtze River economic belt and in resource-based cities, the digital economy was more conducive to improving the efficiency of agricultural ecological product value conversion.④ The digital economy had a significant spatial spillover effect on the value conversion efficiency of agricultural ecological products. [Conclusion] The digital economy significantly promotes the value conversion efficiency of agricultural ecological products, exhibiting mediation effects, heterogeneity, and spatial spillover effects, which should be fully considered when promoting the conversion of agricultural ecological product value.